Payment Analytics
Got questions about payment performance? Great. We’ve got the answers.
How does my website’s success rate compare to industry benchmark?
The 'Payment flow Analytics' module provides a comparison between 'Industry' vs 'Your' success rate which helps you to understand your business performance as compared to other industry players.
Industry Vs Your Success Rate Analysis
How does payment success rate vary for my app vs website?
The 'Payment flow Analytics' module provides insights on success rate fluctuations at the channel level (app or web).
Payment Flow and Channel Analysis
How is my iOS app performing vs Android?
The 'Payment flow Analytics' module provides insights on success rate fluctuations at the platform level (Android, iOS, etc.)
Payment Flow and Platform Analysis
How is my performance across all my checkout flows?
The 'Payment flow Analytics' module gives ready report on contribution and performance of payment flow on payment source level.
Payment Flow vs Payment Source comparison
What percentage of my customers are new vs repeat customers?
Leverage 'Customer analytics' module for readymade analysis of new and repeat customer trends for any duration with KPI details like avg. revenue per user, order/customer and customer growth rate
Payment Flow and Platform Analysis
How many customers have churned?
Leverage 'Customer analytics' module for readymade analysis of churned customers for any time duration
Customers
What is my customer retention trend month-on-month?
With the 'Customer Analytics' module you can easily analyse your customer retention trend over the day / month / week and help you correlate your marketing activities done in the time span.
Acquisition Date cohorts by User Retention
What can I learn from an RFM analysis of my customer base?
RFM analysis helps you to target your customers better by providing you ready made customer segments like 'loyal customers' ,'Customers at risk', 'Customers who you can't lose' etc.
REF ANALYSIS (Calculated on the entire data)
What percentage of sales comes from each payment source?
Use insights from the 'Payment Source Analytics' module to know the transaction share and success rate at payment source level.
What are the top reasons for payment failures?
Use readymade reports from 'Payment Source Analytics' module to understand the payment failure reasons at a trending level for historical & comparative analysis.
How can I reduce payment failures?
Get recommendations on how you can reduce the payment failures with 'Payment Source Analytics' module
Failure Reasons Summary
How do I view historical performance and benchmark myself?
With 'Payment Source Analytics' module you can easily check the historical trend of your success rates across various payment sources.
Payment Flow and Platform Analysis
Payment Flow Analytics
Analyse success rates with industry benchmarks, and performance across platforms and devices
Success rate drill down by payment sources, platforms and checkout flows
Benchmark your performance with industry success rates
Analyse performance by app version and device type
Customer Analytics
Understand your customers better with insights about their purchase behaviours
Track new, repeat & lost customers
Understand customer segmentation with a readymade RFM Analysis
Track user retention with our cohort analysis
Payment Source Analytics
Get insights into performance of different payment sources with ideas on how to reduce payment failures
Transaction share & success rate at payment source level
Understand reasons for payment failure and learn how to fix them
Customer drop analysis (for different platforms, checkout flows)
Analytics across multiple payment gateways with Paytm Super Router
Optimize your online business with Paytm’s Super Router. Integrate multiple payment gateways to maximize your success rate or minimize your transaction costs.
What’s more is that you will get analytics across all your payment gateways on one single platform.
Frequently Asked Questions
Do I need to do any integration or coding to get analytics?
No integration or coding required. Analytics will be available automatically within 15 days of your Payment Gateway sign up for new merchants. Old merchants should be able to see it on their dashboard.
Can we see the analytics on all our transactions across all payment gateways?
This is possible if the Paytm Super Router is integrated along with the Analytics solution.
View all FAQs
![>]()
Accelerate your digital payments journey with Paytm Payment Gateway
Create an account and start accepting payments instantly.