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Payment Analytics - Access insights you've never had before

Payment

Analytics

Access insights you've never had before. Get readymade reports at your fingertips. Make informed business decisions.

Got questions about payment performance? Great. We've got the answers.

How do I view historical performance and benchmark myself?

How does my website’s success rate compare to industry benchmark?

How does payment success rate vary for my app vs website?

Payment Flow Analytics

Analyse success rates with industry benchmarks, and performance across platforms and devices Platforms and Checkout Flows

  1. Success rate drill down by payment sources, platforms and checkout flows

  2. Benchmark your performance with industry success rates

  3. Analyse performance by app version and device type

Customer Analytics

Understand your customers better with insights about their purchase behaviours

  1. Track new, repeat & lost customers

  2. Understand customer segmentation with a readymade RFM Analysis

  3. Analyse performance by app version and device type

Payment Source Analytics

Get insights into performance of different payment sources with ideas on how to reduce payment failures

  1. Transaction share & success rate at payment source level

  2. Understand reasons for payment failure and learn how to fix them

  3. Customer drop analysis (for different platforms, checkout flows)

Analytics across multiple payment gateways with Paytm Super Router

Optimize your online business with Paytm's Super Router. Integrate multiple payment gateways to maximize your success rate or minimize your transaction costs.

What's more is that you will get analytics across all your payment gateways on one single platform.

Frequently Asked Questions