Bank Offer Creation

To run an offer, the offer construct needs to be configured as well. There are two ways to achieve this construct configuration - DIY mode via Paytm Dashboard or through email to Support team.

Option 1: DIY mode via Paytm Dashboard

The bank offers configuration through Paytm Dashboard is an option for the merchants to configure their bank offer campaigns in DIY (Do-It-Yourself) mode. In DIY mode:

Merchants can create offer rules and can configure end-to-end campaigns through our merchant panel.
Merchant can control the campaign at the granular level and can define the rules which must be satisfied in order for user gratification to happen.
Merchant can define the campaign rules, which a user must satisfy in order to get gratification. Additionally, merchants can manage campaigns anytime.
Merchants can create Discount based / Amount based / Item based Bank offers and No Cost EMI Campaigns in DIY mode.

For more information about DIY Offer Creation, refer to Create Offer Campaign document.

Option 2: Through email to Paytm Support

Offer constructs can be shared with KAMs and they can get the offer campaign configured through our backend.

Offer Configuration Parameters

Following are offer constructs/parameters required for configuring different types of offers:

Amount Based Offers

For configuring Amount based offers, the following parameters would be needed:

Gratification value	The offer amount being provided as cashback or discount
Gratification type	The type of gratification - Cashback or discount
Max Gratification	In case of offers such as a 10% discount upto Rs 300, the maximum gratification cap can be mentioned
Min transaction Value	The minimum eligible transaction value for which the transaction becomes eligible for an offer
Max transaction Value	The maximum eligible transaction value for which the transaction becomes eligible for an offer
Contribution	The contribution of each of the contributors in the offer such as - brand, merchant, etc.
Payment Instruments	Eg: EMI, Credit Card, Debit Card, etc & the banks with which the offer can be applied
Usability Conditions	Rules applicable for the offers. Please refer here

SKU Based Offers

For the configuration of SKU-based offers, the SKU information has to be shared with the KAM. In the current offer configuration shared with the KAM, kindly share the SKUs on which the offer has to be created. For each SKU, share the brandId, categoryId, and model or productId against which the offer would be validated and applied.

The following parameters would be needed:

brand_id	Brand id of the product. Example: 12345. Please refer to the default brand_Ids here
category_id	Category id of the product. Example: 6789 Please refer to the default category_Ids here
product_id	Product id/Model of the product. Example: MPUR3HN/A
Payment Instruments	Example: EMI, Credit Card, Debit Card, etc & the banks with which the offer can be applied
Usability Conditions	Rules applicable for the offers. Please refer here
Gratification value	The offer amount being provided as cashback or discount
Gratification type	The type of gratification - Cashback or discount
Max Gratification	In case of offers such as a 10% discount upto Rs 300, the maximum gratification cap can be mentioned
Min transaction Value	The minimum eligible transaction value for which the transaction becomes eligible for an offer
Max transaction Value	The maximum eligible transaction value for which the transaction becomes eligible for an offer
Contribution	The contribution of each of the contributors in the offer such as - brand, merchant, etc.

Note: For limiting offers on specific tenures of EMI, pass the tenures in the configuration request to the KAM.