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Offer Creation via Email

 

Offer constructs can be shared with KAMs and they can get the offer campaign configured through our backend with the help of Paytm Ops team. Please share the necessary configuration parameters as below in the format as shared by the KAM to get the offer configured.

 

Offer Configuration Parameters

 

Following are offer constructs/parameters required for configuring different types of offers:

 

Amount Based Offers

 

For configuring Amount based offers, the following parameters would be needed:
 

Gratification value  The offer amount being provided as cashback or discount
Gratification type The type of gratification - Cashback or discount 
Max Gratification In case of offers such as a 10% discount upto Rs 300, the maximum gratification cap can be mentioned
Min transaction Value  The minimum eligible transaction value for which the transaction becomes eligible for an offer
Max transaction Value The maximum eligible transaction value for which the transaction becomes eligible for an offer
Contribution The contribution of each of the contributors in the offer such as - brand, merchant, etc.
Payment Instruments Eg: EMI, Credit Card, Debit Card, etc & the banks with which the offer can be applied
Usability Conditions Rules applicable for the offers

 

 

SKU Based Offers

 

For the configuration of SKU-based offers, the SKU information has to be shared with the KAM. In the current offer configuration shared with the KAM, kindly share the SKUs on which the offer has to be created. For each SKU, share the brandId, categoryId, and model or productId against which the offer would be validated and applied.

 

The following parameters would be needed:

 

brand_id    Brand id of the product. Example: 12345. Please refer to the default brand_Ids here
category_id  Category id of the product. Example: 6789 Please refer to the default category_Ids here
product_id Product id/Model of the product. Example: MPUR3HN/A
Payment Instruments Example: EMI, Credit Card, Debit Card, etc & the banks with which the offer can be applied
Usability Conditions Rules applicable for the offers. Please refer here
Gratification value  The offer amount being provided as cashback or discount
Gratification type The type of gratification - Cashback or discount 
Max Gratification In case of offers such as a 10% discount upto Rs 300, the maximum gratification cap can be mentioned
Min transaction Value  The minimum eligible transaction value for which the transaction becomes eligible for an offer
Max transaction Value The maximum eligible transaction value for which the transaction becomes eligible for an offer
Contribution The contribution of each of the contributors in the offer such as - brand, merchant, etc.

 

 Note: For limiting offers on specific tenures of EMI, pass the tenures in the configuration request to the KAM.